Marketing Team into a High-Performing, Fully Functional Powerhouse
Snapshot
Built 1871’s Marketing Team into a High-Performing, Fully Functional Powerhouse: Leading Role Development, Hiring, and Strategic Focus Across Multidisciplinary Marketing and Media Roles to Align with Business Needs, Foster Team Growth, Cultivate a Collaborative Culture, and Drive Cross-Functional Success.
My Role & Leadership
I built and led 1871’s marketing team over 5 years from the ground up, ensuring alignment with company-wide goals while fostering collaboration, innovation, and execution.
Team Development & Leadership – Hired, structured, defined roles, career pathways, and internal promotions of the marketing team and media production.
Cross-Functional Alignment – Integrated marketing with product, sales, and experience teams, driving seamless execution.
Operational Efficiency – Established structured KPIs, workflows, playbooks, and project management systems (Asana, Notion).
Culture & Growth – Created a high-trust, transparent team culture with mentorship, leadership development, and engagement strategies.
Key Results & Impact
📈 Scaled the marketing team from 2 → 12 full-time members + 15+ interns
📈 Developed structured workflows and playbooks for repeatable success
📈 Led 15+ major cross-functional campaigns, including large-scale events and product launches
📈 Promoted 3 team members, reinforcing career growth within the organization
Challenge
❌ No formal marketing team or strategy – Marketing efforts were siloed and lacked a cohesive approach.
❌ Collaboration gaps – Marketing, sales, and product teams worked in isolation, leading to inefficiencies.
❌ Maintaining team morale – Adapting to remote work post-pandemic while fostering a strong team culture.
❌ Scalability & efficiency – Needed structured workflows and defined processes to support growth.
Approach & Execution
✅ Built a cross-functional marketing team – Hired key roles (content strategists, project managers, social media coordinators) to drive execution.
✅ Created structured playbooks & workflows – Established repeatable frameworks for product launches, events, and brand campaigns.
✅ Integrated marketing with business goals – Ensured that every campaign aligned with growth, engagement, and revenue objectives.
✅ Fostered team development & leadership – Created clear career growth paths, mentorship programs, and internal promotions.
✅ Implemented tools for efficiency – Adopted Asana, Notion, and CRM systems to optimize collaboration and execution.
✅ Maintained team morale & engagement – Hosted regular team-building sessions, leadership training, and transparent communication practices.
Growth & Iteration
Phase 1: Establishing the foundation – Hired core team members, defined workflows, and built marketing’s internal infrastructure.
Phase 2: Scaling execution & cross-team collaboration – Integrated marketing across departments, launched structured workflows, and optimized team performance.
Phase 3: Driving innovation & efficiency – Developed repeatable marketing playbooks, introduced new tools for automation, and improved creative strategy.
Phase 4: Empowering leadership & sustainable growth – Focused on internal promotions, leadership development, and long-term scalability of the marketing function.
